Making sure AI content meets Google’s Experience, Expertise, Authoritativeness, and Trustworthiness criteria requires more than just using SEO best practices. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and it’s used by Google to assess content quality—especially in fields that affect users’ medical decisions, financial choices, or physical well-being. While AI can create drafts in seconds, it cannot possess real-world expertise. That’s why human review is non-negotiable.
Begin by grounding your content in authentic human experience. AI can rephrase existing information, but it is incapable of recounting firsthand experiences. When crafting content, include real-world case studies. These elements add credibility—things AI lacks the capacity to generate authentically.
Prioritize establishing subject-matter authority. AI tools aggregate from potentially outdated material, which may be inaccurate, incomplete, or obsolete. Always validate information against trusted industry standards. For topics involving mental health support, obtain sign-off from qualified practitioners. Clearly display the author’s credentials—even if Automatic AI Writer for WordPress wrote the draft, the contributor should be a verified authority.
Establish your site as a recognized authority. This comes from maintaining a reliable content calendar, getting cited by industry leaders, and maintaining active social channels. Encourage user interaction through comments, reviews, and shares. Sites that list organizational leadership and appear in authoritative directories are far more likely to be trusted by Google.
Trustworthiness is the foundation of E-E-A-T. Users must know they can depend on your advice. Be transparent about your data sources. Clearly state if AI assisted in drafting. Refrain from sensational claims. Include references in footnotes or inline. Revise content when new evidence emerges. Issue transparent corrections. Add comprehensive terms of service that explains your mission—all of which build long-term credibility.
Never publish AI content without human editing. Check for overconfidence in unsupported claims. AI may sound authoritative but be wrong. Human editors must ensure the final version is not just grammatically correct, but also ethically responsible.
Think of AI as a collaborator, not an author. To truly align with E-E-A-T, allow real expertise to guide the content. Let certified professionals verify every claim. Build trust through honesty. That’s how you create content that stands the test of time and algorithm updates.
