I grew up amongst furniture, and I’ve never left it. Around these West End streets, a sofa is never just a sofa. Couples step through the door, explore sofasdirect.com and they all ask for quality. A battered old wingback, never fails to speak up. There was a velvet sofa that went to a townhouse in Chelsea, and retro style armchair he told me years later it was still going strong. This is why old beats new. They flick through glossy catalogues, but they always come back. Mass production doesn’t care, whereas retro lives on.
This city speaks through its homes. St John’s Wood desires quiet luxury, with deep seats. Shoreditch is playful, with loud armchairs. That’s the reality. Here’s the truth, an armchair becomes memory. You don’t get that from a catalogue. I still sit to see how it feels, and the difference is clear. Retro has power. When a showroom tempts you, think again. Bring home something with story, and allow it to tell your story.
