Performing an SEO review on AI-generated content requires a thoughtful, deliberate, strategic approach because while AI can generate content rapidly, it often misses contextual subtleties that search engines reward, prioritize, and rank highly. Start with a detailed analysis the content for uniqueness and depth. Use dedicated plagiarism checkers to ensure the text isn’t a derivative of published material, and analyze it with language clarity platforms to confirm it’s written in natural, humanlike language. AI content can sometimes sound mechanical and impersonal, which lowers dwell time and CTR.
Carefully analyze keyword usage. AI tools may overuse terms unnaturally. Verify that primary and secondary keywords appear in the title, headers, and first paragraph and flow naturally throughout the body. Don’t over-optimize— search engines now value semantic relevance and topical depth over raw keyword density. Audit the SERP preview elements to ensure they are compelling, concise, and accurate, and remain within optimal length thresholds while truthfully summarizing the value proposition.
Audit the on-page technical elements by ensuring the page has a clean, logical URL structure, correct HTML heading order with a single, unique H1 and multiple H2s for section breaks, and that media elements are properly labeled for accessibility. Automatic AI Writer for WordPress-generated pages sometimes use placeholder text like “image1.jpg”. Also verify that the page loads quickly, is mobile-friendly, and has zero 404 errors. Run diagnostics via Google PageSpeed Insights and the Mobile-Friendly Test to evaluate speed and usability.
Look at internal and external linking—AI may create nonsensical outbound connections. Make sure internal hyperlinks point to authoritative sections of your domain, and that external references are to credible, high-domain-authority sites. Steer clear of spammy, low-trust, or penalized domains. Also, check if the page is indexed by Google using Google Search Console to rule out crawl restrictions.
Evaluate user experience signals—AI pages often fail to fully answer queries or miss the real question. Compare the content to top-ranking pages for the same keyword. Does your article outperform deeper insights, clearer organization, or fresher data? If not, enhance depth and relevance. Monitor bounce rate and dwell time in analytics—if users leave quickly, the content fails to satisfy intent.
Schedule consistent content revisions—AI content can turn inaccurate within weeks. Set up content refresh cycles to update facts and figures, correct errors and misinformation, and streamline complex explanations. SEO is not a one-time task, especially with AI-generated content. Regular human review and refinement are critical for long-term SEO success over time.
