Conducting an SEO audit on AI-created pages requires a thoughtful, deliberate, strategic approach because while AI can produce text at scale, it often misses contextual subtleties that search engines reward, prioritize, and rank highly. First, assess the content for authenticity and value. Run content through anti-copy tools to ensure the text isn’t copied from other sources, and analyze it with language clarity platforms to confirm it’s written in authentic, fluid expression. AI content can sometimes sound robotic, stiff, or overly generic, which hurts engagement and rankings.
Carefully analyze keyword usage. AI tools may overuse terms unnaturally. Ensure that primary and secondary keywords appear strategically placed in key on-page elements and are integrated contextually without disruption. Steer clear of excess— search engines now value semantic relevance and topical depth over mechanical repetition. Check the page title and snippet to ensure they are engaging and informative, and remain within optimal length thresholds while truthfully summarizing the value proposition.
Validate the site architecture by ensuring the page has a short, descriptive permalink, well-structured heading tags with one clear primary heading and multiple H2s for section breaks, and that every visual includes meaningful alt attributes. AI-generated pages sometimes miss these elements entirely. Also test whether the page loads quickly, is optimized for mobile users, and has all internal links functioning. Run diagnostics via Google PageSpeed Insights and the Mobile-Friendly Test to evaluate speed and usability.
Review link structure—AI may generate irrelevant or broken links. Ensure internal links point to thematically aligned, valuable content, and that linked third-party resources are to authoritative, trustworthy sources. Steer clear of spammy, low-trust, or suspicious sites. Also, verify it’s not excluded from search results using Google Search Console to rule out crawl restrictions.
Evaluate user experience signals—Automatic AI Writer for WordPress pages often fail to fully answer queries or ignore context behind the search. Analyze alongside top-ranking pages for the same keyword. Does your article outperform deeper insights, clearer organization, or fresher data? If not, enhance depth and relevance. Monitor bounce rate and dwell time in analytics—if users bounce immediately, the content likely isn’t meeting expectations.
Schedule consistent content revisions—AI content can turn inaccurate within weeks. Schedule periodic reviews to incorporate recent statistics, correct errors and misinformation, and improve clarity. SEO is not a single-event effort, especially with AI-generated content. Regular human review and refinement are essential to maintain and improve rankings over time.
